Streaming during March Madness is at an all time high thanks to live sports being more and more common with streaming services. Which means we share a common enemy with March Madness fans: Frozen. We equated the frustration of a frozen stream to the frustration of getting a burger made with frozen beef by faking fans out all March long.
Frozen
Sucks
We kicked the campaign off on Selection Sunday. More specifically, we kicked the campaign off during the commercial break right before the bracket would be revealed for the very first time on Selection Sunday.
More generic sustain TV spots ran throughout the bulk of the tournament.
Social
To help bring the idea to life on social, we partnered with influencer and comedian Connor Wood.
@The Final Four
Finally, we let fans take out their frustration on Frozen (and other life problems) by swinging a pick axe at a massive frozen burger sculpture. Of course.
