This March Madness, we connected the thrill of dunking a fry in your Wendy’s Frosty to the thrill of throwing down a dunk on the court. From broadcast, to NIL partnerships, to a massive trigger offer in the National Championship game, people couldn’t see a dunk without thinking about Wendy’s by the end of the tournament.

Before March Madness started, we signed some of the biggest names in college basketball to be part of our Official Dunks Team. Then, as players threw down dunks during the tournament, we would reward them in real time, getting players even more excited to throw down dunks.